Keynotes

Top 10 Digital Marketing Mistakes Businesses Make

Jen Lester
Philosophy Communication Inc


Session Description

Digital marketing has been around for more than two decades and has since proven itself a fantastic investment for businesses, from start-ups to global corporations. Yet most businesses are still going through their digital growing pains—figuring out how best to use the capabilities of digital marketing to meet their needs. Without the benefit of either experience or well-established theories and practices, it’s easy to make mistakes. So, to help you ably navigate this exciting new space, this presentation will teach you 1) How to avoid losing strategies and tactics 2) How best to use key channels to maximize opportunity 3) Where to find data to determine effectiveness and returns.

Field of Study:
Marketing

Experience Level:
Basic